I've spent more than fifteen years helping technology companies say something that matters — and getting the press and the right newsletters to repeat it back. I started in agencies like Schwartz Communications and built out a dedicated media relations practice at LaunchSquad. Later I joined CarGurus and was there through its NASDAQ IPO, then ran corporate communications at LaunchDarkly through its pre-IPO scaling years.

I started BKPR to do this work the way that I think it should be done: either as a fractional head of communications who embeds directly into a team or as a player-coach consultant advising and executing to elevate a company's narrative pillars.

The media landscape is changing, and it's equally important to be in front of emerging creator media as it is with mainstream media; and PR needs to change with it. My specialty sits at the intersection of the news pillars and narratives a company wants to communicate — and the media that now carries them. That means cultivating reporters at TechCrunch and Reuters the way every good comms team always has, while simultaneously building relationships with newsletter and content creators publishing on Substack, Beehiiv, Ghost, and beyond. I've built earned-media programs designed for this new landscape — most recently for Augment Code and Ketryx.